Neurotechnology 

Neuroscience is the Next Frontier for Elite Sporting Performance

Through our in-depth knowledge of the neuroscience underlying elite athletic performance, we have innovated Neuro Pro Technology.

We are revolutionising the way we interact with technology by combining the latest advancements in EEG (electroencephalogram), neuroscience, AI, NLP (natural language processing) and deep learning technology.

The Ancient Greeks inscribed the maxim “Know Thyself” inscribed in the forecourt of the Temple of Apollo at Delphi. Understanding how our brains and bodies work is the key to understanding how we feel and act. With these insights comes a new ability to navigate our own lives, allowing us to live according to our values, rather than being hijacked by emotions or the demands of others. 

One of the problems we face in understanding emotions and mental health in general is that they are traditionally very hard to visualise. We can look inside our bodies, but what about our brains? Our understanding of the brain comes from our ability to look inside and measure what it does. For 19 years, Michael has worked with the latest technology to measure, image and interpret brain activity. He has worked with clinical populations, elite sportspeople, surgeons, musicians and other, wracking up 1000s of hours of brain imaging and tens of thousands of brain maps and scans.

At seminars, talks and live podcasts, Michael runs live EEG brain scans to demonstrate in real time how stress, mindfulness and other states can influence how your brain works. The technology takes the guesswork out of why you feel and act the way you do. This can also show the beneficial effects of daily practices and makes mental and psychological health tangible.